Community & Outreach
We work very hard to get the word out to the community. We use a variety of ways to reach our audience, both on the ground, where we post flyers and posters at around 80 locales around Austin where music-lovers are known to congregate, and online in the websites of all local newspapers (not just the Statesman and the Chronicle, but also all community newspapers and gazettes, outreach to local classical music, outreach to professors of music at the University of Texas and Texas State University) and on the air (PSAs in KUT 90.5 FM – NPR affiliate). Our events are regularly in the Statesman’s Best Bets and on KUT’s Eklektikos. We also have been given the opportunity to advertise in the Statesman’s Community Calendar on Sundays, and secured on-air interviews for some of our performers on KUT. This has contributed immeasurably to extending our audience base, as more and more Austinites hear of us and come to attend our events.
We have worked with several local non-profits who are also dedicated to classical music to ensure that they approve of the artist and the music, and would support the concert with publicity activities. These organizations include Sangeet Millenium, Austin Thyagaraja Samiti, Naadasudha (student organization at the University of Texas) and Austin Dance India (a local school dedicated to promoting Indian Dance).
We recently became a member of Austin Circle of Theatres, which acts as an umbrella for several arts organizations in Austin. With this membership, we hope to get exposure at the Austin Visitor’s Bureau, which is one of the sources of arts listings in Austin, both for locals and for tourists. We are also interested in attracting senior citizens to become a part of our concerts. To further that intent, we met with and obtained permission from the Directors of the Austin’s three Senior Activity centers and over 15 Recreation Centers (run by the City of Austin) to place posters on their activities notice boards. We offer a 50%; discount to seniors, and have proposed to these centers that we would be willing to sell them blocks of tickets for an additional discount. Lastly, we are also working with two organizations VSA Arts of Texas, an organization that works with educational and arts organizations to make their events accessible to disabled citizens, and with Knowbility.org, an organization that makes technology accessible to the disabled, to make our programs accessible to the disabled.